Justin Bieber

Biggest Celebrity Fragrance Goes to Justin Bieber

Justin Bieber is one of the multi-platinum artists with loads of hit songs and blockbuster movie from his song Never Say Never. In addition to this, he also has millions of fans from all over the world screaming his name and for a good reason. However, he is not only an artist but he also has a female beauty biz on his list. Perhaps, this was inspired by his adorable girlfriend – Selena Gomez.

Justin Bieber’s nail polish collaboration with Nicole by OPI has an impressing result, which actually vanished from store shelves like bubbles. This is despite the skepticism that guys wouldn’t know how to sell a girl’s nail polish at all. Although this may seem like the peak of his female beauty venture, the real indication that he has this female beauty power through the launch of his first ever women’s fragrance called – Someday – just recently.

The President and CEO of Macy’s – Terry Lundgren said that “Someday” has become one of the biggest celebrity fragrances and the first biggest record at that. Well, one might ask just how big this new launch? The recent reports said that the newest celebrity fragrance netted over $3 million in retail sales in Macy’s alone within the three weeks of its launch.

This is quite an overwhelming success for Justin Bieber’s Someday. More so, it is because his product the female beauty and fragrance and the success comes from the promotion and marketing efforts of a guy. This is the point that Bieber’s manager Scooter Braun has always recognized when Hollywood speaks for itself. He said that they got carried away with this success and it is only just the beginning. Being pleased is an understatement indeed.

Both Bieber and his manager were hoping that more and more women will enjoy and experience the fragrance. Despite the earlier skepticism, the success of the product line has exceeded well beyond imagining.

However, a statement from Bieber changes things a lot when he said that people ought to get real. Guys always find the way a girl smells very important not only to the senses but through creating a deeper connection. He also added that the fragrance has allowed him to bring his fans closer to his world.

Obviously, Justin Bieber’s latest hit is not a song but women’s product line – Someday which reflects just how good he is at displaying his passion. Way to go Justin!

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